From the MCRFB NEWS archive: 1963 The Bill Gavin Newsletter September 7, 1963         Words to the Wise for the Brass By BILL GAVIN Billboard Contributing Editor     SAN FRANCISCO — “What about national promotion?” asks a local promo man. “You made a lot of sense in your column about distributor … Continue reading THE GAVIN REPORT: WORDS TO THE WISE FOR THE BRASS . . . SEPTEMBER 7, 1963